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  Many people have no idea what backlinks are and how important they are for gaining rankings on Google in the SEO industry. What makes it even worse is that some SEO experts will tell you one thing about backlinks, then turn around and tell you something else that contradicts their original statement! So I will cut through all of the confusion with an updated guide on backlinks in the year 2022. To do this, I will explain exactly what backlinks are and why they're so important for your website to rank well on Google. What are backlinks?   In brief, backlinks are links from other sites that point to your own. They aren't only a crucial ranking factor, but they can also be used to indicate how well your content is performing. Quality backlinks point to unique and valuable content that can drive traffic (and organic search engine rankings) like nothing else when optimised properly. How does Google use backlinks to rank sites? The backlinks concept is still alive and